Hi, I'm Annie.

I'm a Lead Product Designer based in London, UK, with roots in Vancouver, Canada. As an innovative visual thinker, I specialize in creating data-informed designs. Bringing together experience from across disciplines focused on visual communication, I'm big on collaborating and prototyping, to build creative and practical solutions.

CURIOUS

At my core, I am driven with a passion to explore and play with new ideas. I take every opportunity to ask why to gain new perspectives. As a constant learner I bring together experience from across disciplines. Curiosity shines through my designs, as I believe in building a design upon a solid foundation of data analysis.

CURIOUS

I begin with "why?" and "why not?"

VISUAL THINKER

When tackling a new idea or problem, my inclination is to convey an idea with a visual that people can understand quickly. Taking a data-informed approach, my strengths lie in data visualization, wireframing, infographics, cartography, geovisualization, and all things visual to build a narrative and communicate an idea.

VISUAL THINKER

I'd love to explain it to you with a visual.

Forward Thinking

Hungry for the new and unconventional, I'm always planning for tomorrow. My vision and ability to see the potential and possibility of any design drives my creativity to find practical solutions to solve intriguing problems. With an innovative spirit, I inspire team members to push the boundary of what's possible. I like to take ideas apart, analyze them, and integrating the pieces with other ideas.

FORWARD THINKING

Redefining what's possible.

COLLABORATIVE

As a designer, I contribute a substantial amount of success to my openness and willingness to receive and give feedback. My desire to learn and gain new perspectives results in my ability to design with the big picture in mind. My empathetic perspective is driven by the belief that there is something to be learned from everyone. I believe in supporting others. If you succeed, we succeed.

collaborative

If you succeed, we succeed.

WHY I DESIGN

My passion for design stems from my love for architecture and urban design. I’m inspired by people who studied architecture and went on to design things other than buildings, and vice versa. I’m inspired by these individuals because they use design thinking to focus on solving problems, rather than to create an end result. They see the world’s problems as design challenges, where design has a role in saving humanity and delivering it in an economically sustainable way.

As a UX Designer, I’m driven to incorporate design thinking holistically into every project in places it may not be present. For me, design is not just about creating beautiful buildings or user interfaces, it’s about designing experiences are both delightful and functional. It’s about being able to empathise with many different perspectives, to come up with an innovative solution that represents many voices. In this way, I’m driven by my curiosity to be the intersection between design and other disciplines, to redefine what’s possible.

EXPERIENCE

INTERACTION DESIGNER

ENCEPTA • NOV 2018 - JUN 2019

Built Encepta’s brand both internally and externally by developing graphics, marketing collateral, and other corporate materials as well as looking at the design of our current technology with the objective of aligning with marketing and company strategies.

ADMINISTRATOR

ENCEPTA • MAY 2017 - JUN 2019

Redesigned company website from the ground up to align with new company values, mission, and marketing initiatives. Successfully designed, deployed, and promote the official company values. Developed and designed employee skill badges.

MARKETING ASSISTANT TEAM LEAD

BIRDCOOP FITNESS CENTRE • AUG 2015 - MAY 2017

Accountable for social media content curation for all marketing initiatives, including deisgning digital and print media, writing copy and interview, photographing events, running social media campaigns, writing yearly marketing reports.

SOCIAL MEDIA COMMUNITY MANAGER

ANTISOCIAL MEDIA SOLUTIONS • JAN 2014 - JAN 2015

Significantly increased online reach by running digital marketing campaigns to promote events and products.

THINGS I DO

UX/UI Design

DATA VISUALIZATION

GEOVISUALIZATION

DIGITAL MARKETING

VISUAL dESIGN

Got a new idea? Let's talk.
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